Visual Identity,
Packaging Design
Packaging Design
June Jung
2024,
Self-initiated Project
2024,
Self-initiated Project
Kokanee Beer
Kokanee is a beer brewed at the Columbia Brewery in Creston, British Columbia. Kokanee is found in the western provinces of Canada and the Pacific Northwest states of the US. Kokanee was initially marketing that mountain stream water is used in their brewing process, with their slogan “Glacier Fresh Beer”. With the new branding and packaging design, Kokanee gives the customer a more modern look and simple but powerful visual imagery. New patterns were created to rebrand the whole package and brands, which came from the image of Kootenay mountain and the cool and “GLACIER” qualities of the beer.
Kokanee is a beer brewed at the Columbia Brewery in Creston, British Columbia. Kokanee is found in the western provinces of Canada and the Pacific Northwest states of the US. Kokanee was initially marketing that mountain stream water is used in their brewing process, with their slogan “Glacier Fresh Beer”. With the new branding and packaging design, Kokanee gives the customer a more modern look and simple but powerful visual imagery. New patterns were created to rebrand the whole package and brands, which came from the image of Kootenay mountain and the cool and “GLACIER” qualities of the beer.
