Visual Identity,
Branding
Branding
June Jung
2024,
Self-initiated Project
2024,
Self-initiated Project
Jimmy’s Coffee
The ‘Jimmy’ in Jimmy’s Coffee is not a singular person. All Jimmies that we love!! - James Dean, Jimi Hendrix, Jimmy Carter, Jimmy Hoffa, your friendly neighbour Jimmy, and even your dad Jimmy!!
Jimmy’s Coffee pursues friendliness as its highest value. It offers a relaxed atmosphere just like you are sitting on a sofa in a friend’s living room. So I simplified the shape of a sofa as a logo and added a cursive font to the logo to give a rustic vibe to the brand.
The ‘Jimmy’ in Jimmy’s Coffee is not a singular person. All Jimmies that we love!! - James Dean, Jimi Hendrix, Jimmy Carter, Jimmy Hoffa, your friendly neighbour Jimmy, and even your dad Jimmy!!
Jimmy’s Coffee pursues friendliness as its highest value. It offers a relaxed atmosphere just like you are sitting on a sofa in a friend’s living room. So I simplified the shape of a sofa as a logo and added a cursive font to the logo to give a rustic vibe to the brand.
